Christian OsgoodCEO, Multifamily Strategy · CEO at Multifamily Strategy

Two types of people you see in the online space👆#multifamilystrategy #businessrealestate

16 Feb 2025 · 0 min

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In this short clip, Christian Osgood contrasts two archetypes he observes among creators of online courses and mentorship programs. The first archetype consists of charismatic marketers and speakers who rely on massive ad budgets, large social media followings, and polished presentation skills to sell their offerings, but whose actual instructional material is often low‑quality. The second archetype is the seasoned operator—someone who has built real-world experience, is passionate about their craft, and has learned to become comfortable with marketing and on‑camera presence. Osgood argues that the operator‑type mentors typically deliver the highest value to students.

You really see two different avatars for courses and mentorship. You see people who are like, hey, I'm a good marketer and I'm a good speaker. I found a thing that people will buy and they typically have massive ad spend, huge following, massive, massive social media, and their material usually pretty much sucks. Or you see an operator who's passionate about what they've done and they learn how to get not uncomfortable with marketing and being in front of the camera. And those are typically the highest value things.