Christian OsgoodCEO, Multifamily Strategy · CEO at Multifamily Strategy

USE other peoples MONEY

17 Dec 2025 · 1 min

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1:03

Christian Osgood breaks down real estate funding: lock down the property first, then get debt financing for most of the money, then bring in one or two equity partners for what's left. Trying to find investors before you have a deal is backwards. Once the deal is solid, raising capital becomes easy.

Chapters

Occasionally, there's a down payment needed. If you don't have that money, that's fine. That's the equity. You bring in one or two other owners who have more money who want to invest in real estate. Here's the difference from what most people do though. It's deal first, then debt, then equity. People go, wait, I don't have the money. So I need to find people interested. Interested in what? Imagine selling a car. So if I was trying to do a deal and I was trying to fund this, and I was worried about the money, this is just like a car salesman saying like, hey, would you like to buy a car? Well, I would like to. What car? I don't know what model yet, but it will be great. And what are my monthly payments? I don't know yet, but when they come in, you're gonna love 'em. I only do good deals. Who the heck is going to buy a mystery car at a mystery price? You don't have a product until you have the deal. So get the deal, then find the debt, which is most of your money. And if any money is left over, now you have an actual package where you can go to an investor and you can say, hey, I have this opportunity. Most of the money's lined up. I have a game plan of how we're gonna execute this. I need 1 or 2 people to join me, and this is how we are going to make money on this opportunity. Now raising capital is the easiest thing in the world.