Christian OsgoodCEO, Multifamily Strategy · CEO at Multifamily Strategy

When is It the Right Time to Put Offer In?

17 Sept 2026 · 1 min

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0:39

In this brief conversational excerpt, Christian Osgood answers a question about the etiquette of submitting an offer to a seller. He explains that making an offer signals to the broker that the buyer is capable of underwriting the deal and can act quickly, regardless of whether the seller ultimately accepts. By submitting offers—even on properties that may not close—the buyer demonstrates competence and builds a relationship with the broker, getting onto the broker’s preferred buyer list. Osgood emphasizes that the act of offering is as much about proving the buyer’s ability and establishing trust with the broker as it is about securing a specific transaction.

Chapters

Is there an etiquette to when you're ready to put an offer in of what would be insulting versus what is acceptable?
Yes. Is this worth getting in front of the seller? And they'll either say yes or no. And sometimes they actually do. They're like, you know what, we haven't got a lot of traction on this. It's worth a shot. Let's go ahead and do it. Sometimes they'll say absolutely, they really want to get this moved. Sometimes they'll say no. Either way, you've just shown the broker, hey, I can underwrite a deal, I can get back to you quickly, my underwriting makes sense, and I submit offers. There's a whole lot of— there's a whole bunch of stuff that you just showed the broker, like, hey, I'm a competent buyer, you should work with me. Oftentimes the deal that you do with that broker isn't the one you called on, like Caleb said, you're building a relationship, you're getting on their list, and you're proving that you know how to do the thing.