Christian OsgoodCEO, Multifamily Strategy · CEO at Multifamily Strategy

You NEED to Reinvest in Your Business

2 Jul 2024 · 0 min

Watch on YouTube

0:27

In this concise YouTube monologue, Christian Osgood argues that entrepreneurs who truly love their businesses should continuously reinvest profits back into the venture rather than spending on personal luxuries. He cites YouTube star MrBeast as a prime example: for years he forwent large personal payouts, instead funneling earnings into ever‑bigger video productions, reinforcing his identity as a marketer. Osgood stresses that the right strategy involves a marketing‑first mindset—building a strong brand, creating high‑value courses, leveraging personal charisma, and allocating a substantial budget to a capable marketing team—over chasing status symbols like yachts or Rolls‑Royces.

People who love the game invest in the game. Same with businesses. They reinvest in their business. Great example, MrBeast, YouTube. Long time, for a long time, did not pay himself that much. Made a bunch of money, reinvested in the next video. Made a bunch of money, reinvested in the next video. He is a marketer and he claims to be a marketer. That makes sense. When you are looking at the right strategies though, people who love their business invest in their business. If you're looking for someone who's like, oh yeah, you can have the Rolls-Royce and the yacht. Yeah, you probably can. If you create a course and you have a ton of charisma and a huge marketing team and you have money to throw at it.