Christian OsgoodCEO, Multifamily Strategy · CEO at Multifamily Strategy

You should quit real estate #realestateinvestment #truedialogue #shorts #entrepreneur

20 Oct 2025 · 1 min

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1:01

In this short monologue, Christian Osgood argues that roughly 90% of real‑estate investors should stop focusing on single‑family homes, duplexes, triplexes, and four‑plexes because building a meaningful cash‑flow portfolio with those assets is slow and labor‑intensive. He claims that most other business models, especially seller‑financed small businesses, can generate far more predictable and rapid wealth. For investors who want to stay in real estate, Osgood recommends targeting a starting portfolio of 10‑25 units and quickly scaling to 25‑50 units, eventually moving into larger apartment complexes. He cites his own recent acquisitions—a 76‑unit building and a 144‑unit property—as evidence that larger multi‑unit assets scale much faster and provide truly meaningful cash flow. The core message is: if you stay in real estate, go big; otherwise, consider a completely different business where growth is easier.

Chapters

90% of real estate investors should quit right now and do literally anything else. Not because they suck, it's because 90% of people are buying single-family duplexes, triplexes, or fourplexes. And while that is a business that you can scale and you can make money, the amount of work and time it takes to build a portfolio that is meaningful cash flow in real estate— you should go into almost any other business, you'll make astronomically more money, much more predictably, much faster. And a lot of small businesses are for sale seller financed. Now, if you're like me and you love real estate and you want to scale, what you're really looking for is 10 to 25 units to get started, quickly scale into that 25 to 50 unit apartment range. Today I'm buying a 144 unit. I just closed on a 76. It scales much, much faster. It has truly meaningful cash flow and it's a scalable business. It's not that you can't do it in small rental properties, it's just that it will take you forever. And there are so many businesses that are much, much easier. If you want to do real estate, go big. If you want to make a lot of money, go big or do something totally different.