Christian OsgoodCEO, Multifamily Strategy · CEO at Multifamily Strategy

Your story is more important than the deal!

2 Feb 2023 · 0 min

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In this segment, Christian Osgood advises real‑estate investors and fundraisers that while it’s essential to clearly present the specifics of a property—its location, appeal, and investment metrics—the decisive factor for investors is the person behind the deal. He argues that investors are ultimately motivated to back the entrepreneur’s story, credibility, and track record rather than the singular attractiveness of any one property, emphasizing that personal narrative and proven performance outweigh the allure of a single “cool” asset.

Your story is more powerful than any one deal you're going to do. And yes, you need to be able to present a deal. I mean, of course you need to be able to say, hey, this is the property, this is why I like it, this is what the investment opportunity is. But at the end of the day, people want to invest in the person, not just the property. I guarantee you it's not just because you found the coolest 8-unit office building or the best duplex in Georgia. It's because they believe in you and your track record and your story.