Así conseguimos anuncios ganadores con poco esfuerzo (100% probado)

Presenter Power Scratch (Pau Escrig Felis) explains a lightweight, repeatable method for creating and testing ad creatives for online stores using a client case (Estefania). The core tactic is to keep visuals constant and systematically vary short hooks (first ~3 seconds), angles (e.g., sustainability vs. health), and small copy elements to discover winners that scale ad spend. The video points viewers to a shared Drive with example creatives and templates (prompts and a calculator) and offers a consultation link.
Chapters
One of the biggest problems that an online store founder encounters when trying to scale their ad spend and therefore their sales, is that it depends on the ability to create winning creatives that allow them to invest more in profitable and selling ads. So in today's video, I'm going to show you how I teach my clients using the example of a specific client, how with very little effort, you can create creatives that sell en masse. And on top of that, compare them in a very scientific way. We're going to see which is better and which is worse. And that with very little effort, you can create winning creatives. In case you don't know me, my name is Power Scratch and I'm dedicated to helping private label online store founders earn a lot more money without depending on an agency, without depending on freelancers. What I'm going to show you is a drive folder with ads from a client of mine and how she got these types of videos is with CHGPT proms that I give to my clients so they can start to have a starting point to get those winning creatives. I also give my clients a specific GPT for e commerce creatives. But you'll find this CHGPT proms document for ads inside this folder, which you can download in its entirety in the first link in the description, completely free. Here you have a calculator to see if your store is converting well. How to know if you're getting customers profitably, how to make daily decisions with ads. You have it all. One problem I saw when I started helping online store founders is that in the end, how much you sell depends on how much you're investing in ads right daily. So as your ad investment increases, your level of creative output has to increase. It's not the same when you're investing €15 a day as when you're investing three creatives a week. And it's very different from when you're investing €500 a day, €1,000 a day. You can't go with three creatives because they would burn out right away. One way I explain to my clients how to test these creatives so that they can later scale them, which we've discussed in other videos that you can find on my channel, is to use them. We're going to look at real examples now, and what I'm going to explain will be much simpler, but to use them from different angles to find out which one wins. For example, if you're selling shoes, it's more than just angles that you should pit two creative concepts against each other. It could be product of versus product B or angle 1 versus angle 2. When I refer to an angle, an angle is the way to sell something. For example, I can sell this chair using the authority angle. This is the chair that people sit on. And let's go the price angle. This chair is the cheapest on the market. The health angle. This chair supports your back like no other. So when you're facing and when you're going to sell to the masses, you want to see which angle sells best to the masses, to the ads, to everyone. So if I make the same type of ads, but simply changing the angle, I'll see very well with which angle I'm going to be able to scale. So what I tell my clients is that in addition to facing two angles, let's try the most important thing is different hooks. So as you can see in this drive folder, my client sells oral health products. So she's going to try the sustainability angle, health angle. And if you notice, it's going to be the same creative, the same scenes, but simply changing the voice and the hook. Now you'll see a simple brushing can.
Be an act of health and sustainability. Our ecological toothpaste is formulated in Barcelona with 100% natural ingredients. It protects against cavities, plaque and inflammation and does so without harsh chemicals or single use plastics. With a very small amount you get a gentle, clean, whiter teeth and that long lasting feeling of freshness that you tell us so much about in your reviews.
Now let's look at the second one so that you pay attention to something.
You take care of your diet. But what about what you use in your bathroom every day? Our organic toothpaste is formulated in Barcelona with 100% natural ingredients. It protects against cavities, plaque and inflammation and does so without harsh chemicals or single use plastics. With a very small amount you get a gentle, clean, whiter teeth and that long lasting feeling of freshness that you tell us so much about in your reviews.
Do you see if you notice the only thing that has changed that is the body of an ad is very simple. It's hook, hook. The first three seconds with which we are going to capture the attention of our qualified client. Then the body where we tell, we tell our thing. Hey, I have this for you. And then cta, which is a call to action. Hey, buy it here. Hey, try it here. Uh, see here, that's the catch. So Estefania, what is she doing in this case? She's doing the same body. If you notice, the body is from the beginning, let's see or caught.
It can be a gesture of health and sustainability.
Our toothpaste, our ecological toothpaste is formulated in. I don't know what, in Barcelona, cavities and all that stuff. So here it's the same.
You take care of something that you use in your bathroom every day.
Our ecological toothpaste, after 3 seconds already works on the body. Our ecological toothpaste is formulated in Barcelona. It prevents cavities. The body is the same. The only thing we're going to prove here is that Hook is the winner. I'm not going to show you how it has done in ads, because if not, you'll copy it. But one of these is the one that has worked the best. So sustainability has worked better in health. And within health or sustainability, Hook is the biggest winner. So we will do more of that. But hey, we can see it with the other one. Millions of toothpaste tubes are thrown away. Yours too. Our organic toothpaste, formula vase. So the only reason why this is great for scaling is because when people, when we often say, and you see on YouTube that when you find a winning angle, you have to make small variations to scale. Changing the color of the subtitle or the color of the background, or instead of a boy speaking, a girl speaking, that is not going to have an impact, that if instead of €100 a day, you are going to be able to invest €1,000, that will give you an impact, that if instead of €100, you are going to be able to invest €110. Because it does not affect that variation that we need. But this does, this does. And it costs very little. You simply have your recorded scenes behind the scenes, which is. Estefania always uses the same ones which are her brushing her teeth, her using her product, her at the supermarket, for example. I think that in terms of health.
She finally has a good foundation.
Because she also uses Merkadona products a lot, which are crap compared to hers. So she has her recorded scenes, she doesn't have to record herself every week or every day. And all she has to do is worry about it. Because in videos what matters most is what you say. And your product above all offers a transformation, such as cosmetics, a supplement, how to feel good with shoes, explaining that your bags are from Italy. What's important is what you say, what you convey. So visually you always have the same thing. The only thing that changes is the copy, what is said, how you sell it to people with your voice. So she only has to worry about changing the first piece of the puzzle and seeing which piece of the puzzle convinces the most people. And we can see it here with. Now, for example, if you look at the background of what the visual is, it's the same. It's her in her bathroom, testing the products and showing them off and all that stuff.
Your mouth three times a day could be damaging your health. We're introducing the ecological toothpaste made from.
Scratch with 100% see, but the first few seconds and the body change. The body is the same. The body is the same. I'm simply changing the hook. And in the hook, I'm changing both how I attract attention and the angle I attract attention from. Whether it's better for eco friendly people or for people who care about their health. I'm going to see which people buy it more from.
Finally, an ecological toothpaste that truly protects. We represent the ecological toothpaste made in Barcelona.
So I'm going to leave it here. This is a very scientific way of analyzing which angles work best, which hook works best, which product works best, and with very little effort. Because as you can see, it's simply changing three seconds of a voice and some subtitles, which is done automatically with Kakut, the founder can test many creatives in a week. And when you have to scale, you can very quickly go from 10 creatives a week to 20, from five creatives a week to 15. And that's what allows my clients to scale. I'll leave it here. If you want to have angles and copies for your ads like Estefania, you can download both this document and the entire drive folder in the first link in the description. And if you're sure that you want me to look at your online store, work with you and help you scale like Estefania, you also have a link in the description. To schedule a meeting with me so that I can take a look at your store, see if I can help you, and give it my all. Okay, so I'll see you in the next videos. A big kiss.










