Cómo Analizar la Conversión de tu Tienda Online y Mejorarla [Método Completo]

As an online store founder, you're probably killing yourself trying to drive traffic to your online store because you think it's the best way to get more sales. But your efforts would probably be much better focused if a much higher percentage of those same people who are currently visiting you bought from you. And that's what we're going to see in today's video because I'm going to teach you how to analyze whether your online store is converting at a correct optimal level. And to do that, I'm going to give you both this dynamic calculator for your e commerce funnel as well as examples of how to read them with my clients. And I'm going to show you before and afters and how I fixed it. I have several examples here and I'm also going to tell you if you're not meeting these, how do I say it, optimal metrics for scaling how to fix it so you have them. In case you don't know me, my name is Power Scratch and I help private label online store founders earn a lot more money without depending on agencies or freelance consultants. And the first thing I have to tell you is that what we're going to see both this dynamic fan calculator that you can apply to your e commerce and this theory of changes that you have to make, you can download it from the first link in the description completely free of charge. Lets get to it to know if your offer which is not a discount but what you're offering to the market, in other words, what I'm offering people in exchange for their money, if what I'm offering people perceive is something much more valuable than the money, I'm asking for this difference, this difference is what's going to make them buy from us. So what we have to do here, we're going to go to the calculator which I already had here, but anyway and obviously the conversion which we're going to see examples of in Shopify, which you can see here, go here to your Shopify panel, scroll down and go to reports and statistics. And this is an example of a client who has been with us for a few months, two or three months, and she already has very good growth. And here we have the conversion rate and then here you have the breakdown of the conversion rate according to cart checkout. And finally money. And obviously logically it is not the same to have a 1% conversion selling a pair of shoes for 50 bucks than a high end jewelry that costs you 100 each. So understanding this, obviously the conversion rate, how to say it Correct, optimal, perfect for scaling will depend on your average order value. So for that you have this calculator and here you are going to get it. In fact, download it in the first link in the description and we will do it together. Go here to your average order value and enter it here. Here, in this case, 53. So these are a few of the standard averages that must be met to scale to an average order value. That is, to an average order of €80, they should add 4% to the cart and for a 50% drop in each phase of the funnel, that is from cart to checkout to payment initiated, and from payment initiated to purchase, it drops by about 50%. So if they add 4% to the cart, 2% should go to checkout and have a conversion rate of 1% of people who enter the website and buy. In other words, if I'm selling something for €80, one person out of every 100 has to buy from me for me to scale. So having these standards or this standard measurement, if I have a value of 53, you'll see that here, if I change it, it, it varies what it should have. Okay, you can use this. So here my client has 53 and should have an add to cart of 6%, a 3% initial payment, and then a final conversion rate. So what can we see here that my client, as you've seen, has improved a lot compared to others. For example, last month in June, it was at 17,000, and in the last 30 days it's already at 25,000. And it came from, let's see, doing well, that's 8,000. I don't know if, when he started working with me, 5,000. He's had spectacular growth. So we've worked on all that. We've even increased both the average order value and the conversion rate. Let's go back here to the last 30 days. Okay, so, well, what was there last month? Right? It doesn't matter. Well, it's the same now. It has a 10% conversion rate in the cart. Perfect. Way above. And then 5%. Do you see that? It's more or less 50%. They get to checkout. 5% should be a 3, and then it's a 2. Then when I meet with online store founders who want to work with me, the first thing I do in those meetings is see where this is failing. In other words, I tell them, okay, tell me exactly these metrics. And what we see is, okay, maybe you should have 6% here, but you have four. Okay, imagine I meet with a founder of an online store or if you want to work with me, and if you schedule a meeting with me, I'm going to do this with you. In other words, you'll tell me I have 4% added to the cart, then 2% get to checkout and buy one from me. So imagine the average order value doesn't matter much. But I would say, okay, I should have this order value. Sorry, let's have this reference. Perfect. So you have lower metrics than you should have, but it's all conditioned by the fact that they add little to the cart. But if you notice, it really is true that in each phase of the funnel only 50% drops. That is from 4% it goes to 2% and then to 1%. So if you come to work with me, what we're going to focus on is improving the way people add you to their carts so that more people than those who visit your product page see the value that you really want to convey to your product, which I'm sure would happen if you showed it to a friend in person or, or you have a physical store or whatever. You brought some samples and went to a pop up and showed the product and said no, people can see that it's very high quality. But of course, that's the magic of E commerce. That's the difference between making a lot of money and going broke. Knowing how to convey what's physically very simple. Saying this product is very high quality. Look at the fabric or look at the durable materials quote, transmitting that to a screen. That's the magic of E commerce. So that's where we're going to work on improving the product page. Improving the perceived value of your product page so that more people add it to their cart. Because we know that after that that whole funnel is fulfilled. And that will allow us to scale both in ads and organically as well as in sales. So that's what you have to understand. Let's give you some other examples. Let's see, I haven't reviewed them before, to be honest. You know that I improvise these videos. Let's see if we find any flaws and I'll give you more examples. For example, this client has an average value of 70 more or less and she has a 6.71 that meets it, then 1.97. Look, this is a perfect case. Do you see this client? Like if you look at the last month, let's see, let's put the last 30 days here to show a little bit of the same dates. Well, from 70 to 73, it doesn't matter. It doesn't matter. Let's look at it with this. If you notice this client with €70 from having done order value, the add to card. The add to card complies. I'm going to delete this so we don't get confused. I feel hot all for you, for the free content so that you earn money with it and then with that money you take it, pay me and I make you much more money. My strategy is very simple. But anyway, with this average order value, if you see, my client has a 6.79 and should have a 4 and 5. So it's much better, they add much more to the cart than expected. But she should have a started checkout of 2.29. But on top of that, in addition to not reaching that, she doesn't even meet 50%. In other words, my client's cart is dropping a huge amount of items from the checkout. So how are we going to solve that? Well, here I've also left you. In addition to being able to download the funnel calculator, you will also be able to download this, which is the solution to fix the errors in your funnel. Apart from the fact that this is in a folder where you have many more documents that will make you earn a lot of money with your online store and everything is in the first link in the description. So if 50% of the carts are converting to checkout, if this is not the case, then this is due to several things. Especially there are brand or product issues that could be resolved on the product page. I support the authority of the third party on the product page. Home customer reviews, emotional connection, drop down, influencer reviews. This is very, very key and is that many times simply by deleting that part of the funnel that is making it much lighter. When you add to the cart, simply doing it this way is very simple. In other words, when you add to the cart, paying for the order is very key. So more things that could also be could be because with this client we are now testing increasing that minimum order. So we are doing tests, but I just wanted to show you so you can see. For example, with this client we should have a conversion of 1.14 and we achieved it perfectly. 1.41. Why? Because from checkout to pasta, they almost always convert. That is, out of 100 people, 74 buy from us. Three out of every painting that reaches the checkout convert. We also have to understand that due to the idiosyncrasies of each niche, for example in clothing, in decoration, it is very easy to add to the cart because people use it as a wish list or a like and then buy it later. So we have to understand very well that we also have to know what niche we are working in. And that is why my clients have me to know exactly. Okay, they add a lot to the cart, but they do not reach the checkout. And done. I have already done all the optimizations. Everything they say about books I have applied to my online store and I am here to tell them no, don't worry, it is more common in clothing. We are going to focus more on ads to attract more qualified people. And that's great. So don't put your energy there. That's what my clients have me for. But I also try to convey that in my free content. So let's look at more situations. For example, this is a very specific case which is a high end jewelry client whose receipts are basically 1000 bucks. I mean she sells high end jewelry for €1100. And I've sold high end jewelry many times, not high end jewelry for €100. But you even have a video on my channel that you can look for where I sold triathlon bike stands that cost 2,000 bucks. So it's sold in a very specific way. So if you look here, the average value is 1150, let's say 1150. And if you look the cart conversion rate is spectacular compared to what it should be. And that's why, because in these types of products, it's more like a service from me than a product. Why? Because this high end jewelry is like buying something. Well, a car or a motorcycle. That is, it is done three times in a lifetime. Because it is probably to ask for a marriage proposal which we hope will only be done once as a super special gift for your mother. So apart from capturing that person's attention, you have to nurture it. I mean people don't look, I mean they don't see an ad for a high end jewelry store and they check the website a little bit and buy from you. Right. It's a decision because the customer journey is very long. You have to nurture them with emails. You have to nurture them with organic content. That's how we do jewelry. That's how happy the bride was after this customer proposed to her with my jewelry. It's a situation that we have to know how to deal with as the founder of an online store, according to our store. So. But as you can see, the conversion rate we should have is 0.7 and we have it at 014. That's great. That's great. And we know that ads also handle things in a very particular way. But anyway, I'll make a video on how to sell things of more than €1,000. Over €2,000. Don't worry. But. So you can see that even with high order values, I still pay attention to conversion rates. And when this is checked, I already know that I can scale up my ads as much as I want. But the first thing is, before the ads, a lot of people worry about, well, I'm not profitable with ads. And then they look at their website and it's crap. And who's going to buy from you? If the ads are very simple, really, the ads are very simple. Then when you want to go to a higher level. Well, it does have its complications in terms of structure, creatives, how to iterate, winning creatives. But up to 20,000, 30,000, it's relatively simple, obviously, when you have someone guiding you, so you know exactly what to do. But anyway, let's look at more situations. For example, this one from last month, let's look at this client. Look, 36.86. Let's put 37 here. And here we're going to give more examples. It has to comply with 8.61. It is 4.32. It is 2.16. And on top of that, it's more or less 50%. See, this is perfect. Damn. But this is the one from before. Okay, okay, I made a mistake. I made a mistake. I made a mistake. Live problems. Live problems. Okay, it was 37 and it's 11. It does. And then we'll see if it's 50%. See here it's a bit the same because it's not 50%, but. But anyway, more or less. Yes, more or less, yes. So for me it's checked. And then look, this is a lower value. Aborture. I'm interested. Let's put €30 here. Look, for example, this is a very specific case. This is a client who has had incredible growth. Last month she made 13,000. When she started in March. In March, of course. And before she was doing 5,000 in coming from 5,000. Wow. And she's already done 13,000. But we've worked a lot on her conversion. Let's say it's June, right? You see, the average order value has gone from 20 to 30. I don't know if you've seen it. And her conversion has continued to rise. So here, where I would continue working on it, as you can see, it still meets the 50% or so. I mean, this doesn't have to be mathematical, it's just a guideline. But here, my client still needs a little bit of being added to the cart. See, she should have a before she put a seven here, right? Damn, I messed up again. Here you see it said a 7. It more or less meets the 50%, but we could work even more on adding her to the cart. And how do you do this? Using the Studio store page. It's. I mean many people throw it on the homepage, but where it's best is on the product or collection page. Okay, navigation. I mean I've said this in many videos leading the customer to action. Where you want new collection, best sellers, images of the store, products, connection with people and above all, the discrepancy value for money. Apart from that, on my channel you have many videos on how to make a good product page that increases people's perceived value. Sorry, that perceived value of your product so that people really perceive it and the price you're asking seems ridiculous to them. In other words, what you have to achieve is that when someone enters your product page, they see everything you're offering them that is your product. They see the price and say, wow, damn, what a great deal. That's what you have to achieve and that's achieved by working very well and understanding your customer. I mean, I understand the founder of Tienda Online very well because I spend my life with them and once I make these videos, I know exactly what I mean. I know perfectly well that okay, I'm making ads but they're not buying. It's because I have a lot of people added to the cartoon but they don't end up buying. Pow. What's wrong with me? Well, I know because I spend a lot of time with my clients and so when I go to talk about my clients problems to solve them, I know them perfectly. So it's the same with your client. So this is a little bit about how to analyze the online store. The metrics of the online store, the most important ones. I hope you like the video and also how to solve it. You have it here in more detail and you can apply it without any problem. Also you have videos of mine on the channel on how to do it and I show them on the screen. But here above all, I wanted you to see that many times you tell me that I have a conversion rate of 1 that's good. A conversion rate of 2 seems low to me saying okay, but what is your Aber order value? This video is a little bit to help you understand that the conversion you should have is dynamic, so I'll leave it here for you. I remind you that both the funnel calculator and how to fix these errors and improve your conversion on the web in all phases as well as many more resources are in the first link in the description and if you are sure that you want me to tell you how to make changes in your store so that you have the growth of all these clients that they have had and you want to work with me, you have the link below in the description to schedule a meeting with me and start changing your life once and for all through your online store. So I'll see you in the next videos. Apply this free content. My strategy is that simple. In other words, I make this free content so that you earn money with it and then you take that money, pay me a part of it and I'll make you earn a lot of money after helping you. So I'll see you both in the contact, we'll see you in the free content and if you want to work with me, a big kiss and in the next videos. Yeah.