Cómo Estructurar tus Campañas de Meta ADS Para ser Rentable desde el Inicio (ecommerce)

One of the biggest problems when an online store founder is starting to scale is that they don't know how to structure their ads well. That is how to invest more while maintaining profitability and therefore profits. It's all well and good to bill a lot to have a catch on Shopify, but what really matters to me is that the founder and their bank account earn more and more money. So in today's video, I'm going to show you a fragment of my consulting where I explain to one of my clients how to structure her business manager, her advertising platform, to earn more money. And I want to give you some context that this video is from a few months ago, and she literally didn't understand a thing. I mean, the ads thing sounded like Greek to her. So you have faith that even if you don't know you, you can reach a very high level. In case you don't know me, my name is Power Scratch, and I'm dedicated to helping online store founders, private label stores, earn more money without depending on agencies or freelancers. Just them. So the first thing I want you to know for your ads is when it becomes profitable. And for that, in the first link in the description, along with this drive folder, you can download this Excel where you enter your costs. That is what they normally buy from you and your costs. And it will tell you both what you can pay for a customer and your roas breakeven. Okay. Which is the main thing you need to know to scale your store. And so you will also see and understand when I explain to my client if it is profitable or not, how we make decisions about it. Okay? And also in the drive folder, there is a conversion calculator for your store. How to make flows, how to sell 30% with email marketing, CHGP, in other words, CHGPT promises for ads. You have it all there. Before I explain what I told my client, I want to give you some context. This video is five months old, and I believe it was either Gemma's first or second time at the consultancy. You'll notice she's completely clueless. And here I am explaining it to her.

You start here.

I mean, I'm even fatter. No, I swear to God, I've improved.

You wake up every morning, get to the campaign level. Get to the campaign level for everyone. How to make decisions on the first ads. Go to the campaign, too.

The campaign's here in the back.

Exactly. Exactly.

Okay. You. With the amount spent that is there. I was explaining to her how to navigate the business manager, and then you'll see her Level of understanding now, after five months about ads, and it's amazing. I mean, you can go watch this video and you'll see it. So we're going to see how to structure a business manager account in Meta to earn more money.

Hi, pal, how are you? What's up? This one has gone really well for me. Huh? I mean, this one has made me super happy. I've recovered. I've made it to June again since July has been weak today. I mean, that's great. But of course, in the end, you can tell the last few days because since I set up the August profit promotion campaign, it's worked really well. Honestly. I mean, that plus what's outside, which has been a few orders more personalized than anything, and no goal is assigned.

To it, it scales up really well. Uh, this is very complicated to make it work because you're with €5 per day for every €3 per day in each set of ads. So what are you giving each creative.

Nothing.

Half a cent. Half a cent per day, in fact. It. It doesn't take one and leaves the rest. Sure. So it makes a lot more sense for you to test two at a time and do a little bit of what I explained to switch bewitch those 2.0 tests. I think that's what you need. But I would kind of stop this a bit and start over because it's a bit crooked already. Here you've done like a 2.0 test, but within the testing, you know, because you've tried baptism ceramics. Baptism paper?

Yes.

I would have taken this to a 2.0 campaign.

Like, what do you mean?

Make each campaign different, you know, but focused only on baptisms.

You would have created another one for testing only baptism.

Exactly. I'm going to do it with just testing. Okay. I mean, scaled retarring separately.

Okay, okay.

Okay. I mean, in testing you call it prospecting. Testing. Well, whatever you want to call it, yes. You have prospecting, testing. Right. And inside you have baptism, little angel, baptism, little Virgin Mary, Jesuses. Ah, okay. You have baptism paper.

Baptism ceramics, baptism paper.

Baptism paper, Jesus, little Jesuses, little virgins and little angel, little angels. Right. So what I would do is test prospecting here. I would have done a baptism test. And this here tests ceramics versus paper.

Okay. Okay.

So imagine that paper works for you. What would I do? Testing 3.0. Baptize paper. And now I'm going to test if video or photo or hook 1. Hook 2.

Okay. Okay.

Or angle. Better than hook angle 1.

Angle 1, angle 2. These are campaigns and ad Sets, right? Yes.

Inside here I can already enter.

And always. And always.

Yes. In testing? Yes. Why? Because you're going to face these two. That's what I told Sarah. I'm going to give 10 bucks to the mothers and 10 bucks to the fathers. Which one comes with more money? And here you're going to give 10 bucks to angle one and angle two, who comes to me with more money. And inside here you could do a hook. These are already the creatives. Hook. Hook two, Hook three. It also works for you. So this here is like eliminated.

Hey, you don't eliminate it. You turn it off. No, you don't eliminate it, but you scale it vertically. Then Jicitos also works for you.

So you're going to do testing of Jesusitos 2.0. And what am I going to see if I don't know if Jesusitos crucified or in the nativity scene? I'm making it up. Hey, Gemma. And on top of that, when you've found like three, four baptism creatives, you do the scaling baptism. So, and here it's already Advent, which.

Are with the baptism ads that I've.

Tested, exactly four, five winners. And here you put baptism scaling.

Okay? And here I put 4, 5.

Four, five creatives. And then I'll show you. This is for people who are investing the most and have understood all this. You do another campaign that is scaling baptism with Coscap and then scaling baptism with bitcap, which is the most advanced. And here, with all this nonsense, you're already investing €500 a day profitably. So now, taking this into account, okay? A, I'm leaving two campaigns and testing with €15, €10. I'm going to start with each one. Okay. And I'm leaving only two ads in each one. In testing the one that's now created to test those two that were working for me, I'm removing the paper baptism that wasn't working, whatever it is. And I'm leaving. What? Well, the ones that have worked and which structure, I've explained to you, I've sent it to you there on WhatsApp.

Okay, great. And that's the testing. And let's see now then I have scaling and retargeting, Scaling and retargeting. Right now I have to create two new different ones, because right now there are like 30 or 40 creatives in each one. Uh, I create a new one and do exactly the same thing in the same scheme that a tester has told me.

Exactly. Okay, Exactly.

And I start with €15 each scaled.

And Scaled, Increase the budget there to fire ore. Sure.

That's the issue. I have scaling, which is advantas and scaling abo. I'm going to duplicate, so to speak. Doing it well, uh, without any ads. The avao won. But the advantage, scaling, which is fine with four ads. What do I do? Because it's going very well now.

That's it. Upload it. I'll upload it, of course.

But I can't just throw a creative in there like crazy.

No, no, you upload it there.

I'll upload the creative. So I'll release another budget. Increase the budget. Ah, okay. Yes, increase the budget. Yes, but I create ad sets in the scaling. No, now for scaling four or five creatives. No more. I'll leave the ones I have right now. Exactly. No more. I'll just increase the budget. Exactly. And tomorrow that's what's left. You can create ad sets in scaling as it is now with four individual creatives.

No, I mean, it'll die. Yes, but since they're already winners, they'll hold up to a lot of budget. And during testing, you're going to keep finding winners that you'll also put in scaling, but in a different scaling. In a different scaling.

Okay. And in that scaling, as it's going, I can't put any more ads if I increase the budget. I mean, I want to do the same thing I have now in the Madrid. Interest scaling.

No, no, no, no. Not anymore. Because many creatives will blow the campaign.

Okay. No. Even if I increase the budget.

Increase the budget? Yes. I would rather you spend that budget and those creatives on testing, on finding winners and putting them in a scaling where you put four or five together, that you put many in there, that you end up with 20 creatives there. I would rather diversify into different campaigns.

Okay. In other words, that you give it your all. Okay. I would, in other words, do the new restructuring, make new ad sets in the three, and I can do scaling that I will ask you. Right. Uh, abo with winning ads that I already have.

Right ow this. No, cbo.

Okay. Okay. Well, then I'm going to start because I think I have work.

Great. Tell me anything.

Come on. Okay, great. Thank you very much.