Como rentabilizar la campaña de rebajas de verano todo el año
In this instructional video Pau Escrig Felis explains how to turn a seasonal summer‑sale campaign into a year‑round driver of traffic and conversions. He first distinguishes evergreen ads, which can run all year, from limited‑time rebajas ads that cannot. By using the rebajas messaging on the website when shoppers encounter it, you can boost conversion rates and give extra traction to evergreen campaigns. He then presents a concrete operational rule: allocate one creative for every €5 of daily budget (e.g., €22 → 4 creatives, €26 → 5 creatives). Finally, he stresses the need to continuously monitor budget distribution across creatives, identify when spend is concentrated on a single asset, and make timely adjustments while keeping stakeholders informed through email to maintain a strong connection.
