El punto de no retorno al hacer rebajas en tu tienda online
In this segment of his YouTube video, Pau Escrig Felis explains that achieving a modest ROAS (return on ad spend) of 3‑5 is relatively easy for Spanish e‑commerce sellers, but such levels barely cover costs, making true profitability elusive. He argues that aiming for a much lower ROAS (e.g., 1.72) would generate substantial profit, yet many merchants are forced into a discount‑driven model to reach those numbers. He warns that over‑reliance on discounts, especially around events like Black Friday, conditions customers to expect lower prices, creating a “point of no return” where the business can no longer sustain profitability without continual promotions. The speaker urges merchants to exit the discount cycle as quickly as possible, because the longer they stay, the more costly and damaging it becomes.
