Escala tu Ecommerce con tu Marca Personal (el paso a paso)

Can you give me any advice to improve Instagram? Be very authentic. Trying to be like an influencer is what works best. And being authentic. Authenticity, Connecting is taking e commerce to the easy way. It is very difficult to be an influencer. An influencer in many quotes. But once you achieve it, the ads work better, the emails work better. You, you sell. More people buy from you because of you. Which I have said many times that personal branding is essential. A piece of advice for finding an influencer like this that you say could fit into my niche. Look, if you know this girl, this girl seems like a great businesswoman to me. This girl, Andrea Gart, is b virus girlfriend. This girl was scammed. I don't know. She had a name like Miglet. Her name was Miaglit. And this girl had her store robbed. She said something. She uploaded a video crying. She uploaded a video crying. And the stoic woman who couldn't help but say that she set up another online store. And in one day she already had 100k followers. In one day she already had 100k followers. And I can tell you she's making money just like the other one. But why is she doing it? Because she's been honest. Honestly. This year, the last thing she expected was to have to start over. I mean, she's being authentic. She's living her life out of her online store being stolen. A few months ago, I received the bad news that the project I've been working on for four years, or rather the brand to be more specific, never belonged to me. It was registered in someone else's name, which I didn't know. And when she left the company, she took it with her. I'm not going to lie to you that it hasn't been an easy few months. In this sense, she's being honest and she's been documenting what she's doing, how she's doing it, with everything. Uh, you're not going to freak out, but the most important thing is that she has 700k followers and she's a girl who does it superbly. Here, she shows how they're creating their product and then she also shows her boyfriend. She says that she goes to meetings, shows off her product by wearing it. You have to approach that, but with your personality. I'm not saying that you should come in a bikini to show off your new product in if that's not necessary. What's her name? Andrea Gart. Andrea Gart. And this girl, this girl's store closed. She's going to open another one. She shares a story hey, new store. Buy with a password. If you go to her store, you can't buy. I was just looking at it today. Huh? If you go to Misskora, this is her store, you can't buy access with a password. You're going to give her the password. But. But on top of that, the doesn't even say the password. That is to say, she has such a connection with her community. She sells because of her connection with the audience. She sells a lot. I've had times when I've told my life story and they've threatened me, and I've said that I'm in Budapest and now I'm going to Galicia, and there I'll tell my life story, that I'm with my girlfriend and I'm teaching my girlfriend. But because I feel like it, a lot of people here are there. 99%1. 100% of you are there for me. Because you met me, you saw my videos on YouTube, you liked me, and you saw that I could help you. Because if I could have helped you and you don't like me, you wouldn't come here. If I were Lisa, I'd go to the workshop and I'd be doing this. That's how jewelry is made. Look, this piece of jewelry is unique, because this girl is getting married and we're going to do it, huh? Gemma. Same as Capilina. I swear to God, if I was annoying with the plants. Look at this plant. It died on me. I swear to God. I swear to God. The look how well she's taken care of it, huh? But hey, huh? It's probably because she got pelted with stones and stuff. And everyone's like, okay, Ursula, it's okay. I'm sure you treated her really well. My plants die on me too. It's a connection. Tatiana does it great. Tatiana doesn't sell more because she can't care, but that's exactly what she does. Girls, I'm not wearing makeup today. I slept badly. My son pissed me off. He's. But hey, I love him very much. But anyway, I'm sending you my tablecloths because I know that's what makes me happy and stuff. Go ahead. Tatiana. Tatiana. My son pisses me off too. I love your tablecloth. I'll buy it for you. It's much simpler. The thing is that there comes the fear of criticism, the fear of standing in front of a camera and the insecurities of, huh, I don't feel pretty. I don't feel like I have a cool body. And that's Why? I also work on your personal development. Because personal development solves these things for you by putting yourself in front of a camera, creating a personal brand, and being able to raise prices, sell more, have a margin, and get clients for those who get clients profitably through ads. For everything we've done before, personal development, personal brand, having a margin and being able to buy clients. And then you make a profit once a month. In short. And in the world we're in, if they told you what they know, even though they don't. But I don't do much yoga. No, but I don't like putting you in front of a camera. If you did, you'd be Andrea Garte. But at your level. This one, I used to give a lot of examples. I told these guys when I was still looking for clients, I wasn't doing ads and I was working as an agency. What do these guys do? They repair cars and tell you how they fix cars. They're called B Motors. They tell you how they repair cars and use their detailing products to fix cars. And the guys, I did a. If you go to my first ones, if you go to my YouTube channel filter by older ones. One of my first videos is me analyzing these guys because I was dying to work with them because they had all this creation when I was still working for an agency. Uh, that would be year and a half ago. These guys don't do ads. I spoke to them by email and I said, guys, I made this video for you on YouTube. Take this. And I told you how we could scale with ads. Please let me make you a lot of money. And they told me, don't worry, pow. We can't keep up. But if you don't do ads. Okay, okay. But we have such a big community and we make such good organic content that we don't even need it. And imagine what would happen if These guys did. ROAS, 80 ROAS, 90 ADS on budgets of €10,000 a day. Why? So building organic content is not easy. It's not. I don't want it to be easy, otherwise everyone would do it. What I want is for it to be difficult to build that little brick of personal branding and personal development every day. Build that little brick, damn it. Because here we're going to learn how to make ads. We're going to learn how to do emails. But in the long term, what's going to give you the most good money is when people buy from you. There are people who have come here who haven't seen an ad from me. They've seen hey, pow. I saw your YouTube. I want to work with you. Okay, man. It costs this much, right? If it's not necessary, tell me how much it costs and I'll pay you. The thing is, you've given me so much, and I know you so well that I want to pay you. You're going to kill yourself in this life. And if you don't have the balls, we're here to do it. And for you to see your colleagues who, more than the success stories you see on YouTube channels, are the ones shown on camera. Because when they're not, it's much more complicated. And if not, let's work on personal development. Why don't I have the balls to stand in front of a camera? Do I look bad in terms of confidence? I think the girl I eat with on the weekends is going to criticize me to her friends. Why do I care about that? No way. I mean, I was a guy on Instagram. If you go to my Instagram power screen, I was the guy who didn't. That I didn't upload. I have to upload a lot now because I upload a lot of content. But I used to upload it simply out of obligation due to social pressure. Birthday wishes with my friends, you see, they were all birthday wishes. Group photos. This is 2017. This is 2017. This is my first photo. When I started my business, 2024. Seven years. I went seven years without uploading an Instagram photo. Without uploading an Instagram photo. Why? Because it didn't catch my attention. But I, for example, had the insecurity that I wasn't getting the kind of people I wanted to, because I didn't go on Instagram and people did it that way. And I had to wait until the weekend because with my gift of gab. With my gift of the gab that it gave me. How cool. But I had insecurities that I didn't want to talk about my life or show myself I looked ugly in front of the camera. My girlfriend told me that. And he keeps telling me that the camera doesn't show how handsome I am. I mean, that I'm photogenic. The opposite of photogenic. I don't know what a piece of is in front of the camera. So when I had to take a picture, I had my confidence. Imagine that. And I'm from a small town. I'm not like the people here. Someone from a small town, a town where people gossip, people comment on your life, people who stand out. The moment you do something that stands out, people comment on it. Why? Because when you're with your friends and someone does something that stands out, it gets talked about. And if you speak English well, it gets talked about. If it's the most popular thing in your town. Exactly. If someone makes a video on YouTube, it gets talked about. If someone sings, it gets talked about and criticized. Above all, it gets criticized. Because mediocre people criticize successful people. Not successful people in terms of results, but people who have the balls to do what mediocre people don't have the balls to do. For example, starting an online store, for example. Getting in front of a camera, for example. For example, uh, whatever. Since they know they don't have balls, they're going to criticize you, and you have to accept it. The people you think are your friends are going to criticize you. The people are going to criticize you. It's okay. It's okay. When you're 80 years old on your. Well, come on. When you're 95 years old on your deathbed, you'll regret it like no one else. Not having done what you really wanted to do, what will really get you to your goals? Because you were thinking about what a person who you're going to realize doesn't care about you is holding you back. So when I solved that whole security issue, I joined the gym. I started getting ready. I started worrying about my self image. Okay, I don't have a callus anymore, so I don't care about people. It's just me. What are the thoughts of not being in front of a camera? Because I had one very clear one, which was that they were going to criticize me. I'm coming to make the transition. Oh, okay. I know I have to put myself in front of a camera, but I'm scared. So. The one who helped me a lot was my environment. And my environment wasn't my friends. My friends in life would have recommended that I put myself in front of a camera. They would have laughed at me because I would have laughed at my past, at the payment of my turkey. My past self, my environment, was my mentor, Mario Pelaez. So I was telling myself all day that I have to create content. I have to create content. If I want to help more people, I have to create content. So finally I influenced my subconscious mind so much that my conscience was riddling me. I couldn't sleep at night. I couldn't sleep. Surely people who have been telling me for a long time that they have to put themselves in front of a camera, their conscience knows it. At the end of the day it knows. I haven't recorded myself today either. My first videos, which were me talking to the camera for 15 minutes. 10, 15, 20 minutes towards the middle, from the video, I noticed, if you watch my videos, from the beginning I noticed, you'll see that I start doing this. Why? Because my mouth would get really dry. And then over time, I discovered that it was because I got super nervous. Super nervous. Because I was talking to the camera and in the meantime, my head. Boom, boom. Insecurities, insecurities, Insecurities. Hey, are you stuttering? Hey, do you have a booger? Your beard looks terrible. You're not handsome. They're going to criticize you. This guy you used to play soccer with, he's going to criticize you. He's going to. He's going to show the video to who knows what. Boom, boom, boom, boom. While I was talking. But what's happening? Don't cry. You shouldn't cry. You shouldn't cry. You have to face it and you feel like crap at first. But I thought, give me time, Give me a year, Give me a year and a half. Now. None of those who criticize me in my town, who criticized me in my town, have the balls to talk badly about me now. For whatever reason, my girlfriend is no longer stopped. No one stops her at parties to tell her what her boyfriend is doing. Because I had to put up with something. I didn't go out partying, but my girlfriend did. So my friends in town made fun of my girlfriend. Imagine the mess my girlfriend had to make for me. To defend me, obviously, but it's part of the process. If it were easy, we wouldn't do it. I mean, why would I make E commerce videos if Jesus Orozco exists, taking away everyone's opinions, it's demonstrable that he has much more knowledge than me. So what am I going to do? Videos. And there's Jesus Orozco, who helped me a lot. Because you always make videos that are down to earth. Down to earth, right. No one who knows more about jewelry is going to watch your videos. No one. But when I was at work, I was documenting how my regular job was making me miserable. Why would I make videos if there are people who are already making a living from their business? There are people who are already making millions. But I was talking about people who were in their jobs and wanted to quit. And I was about to quit. And now. Why would I make videos about mindsets if I'm just a kid who I don't know makes X amount of money? Per month, let's say €10,000 per month. I'm talking to people who are making €8,000 per month, €5,000 per month, €1,000 per month or at work. So the imposter syndrome thinks that you're always talking to your past self or to someone who doesn't know about jewelry. Because someone who knows about jewelry will never watch a video of you. And also people who know about jewelry would never criticize someone who is starting to create content. Sorry, someone who is starting a jewelry store. Someone like the best YouTuber in Spain, Plex would never criticize the kid who is starting to do YouTube because everyone knows that successful people never criticize those who are just starting out. And also imposter syndrome is great fuel for you to make more effort to learn about jewelry, to learn how to communicate better, to see what topic I am going to learn. Imposter syndrome is great, but little by little it goes away. M.