Facturas 5-15k al mes con tu tienda online pero no ganas dinero. Aquí está tu error

One of the biggest problems that online store founders encounter after making their first sales and are now starting to sell their first 5,000, 10,000 or 20,000 is that they face the harsh reality of, okay, I'm selling a lot, but my bank account is still the same. I'm not making a profit. It's a very common problem that I'm going to address in this video explaining the reasons why this happens. I'll also give you the solution on how to fix it right now for your online store so that you can start making a profit. As an online store founder, I'm going to give you an example of a client who does exactly what you need to do with this problem. And I'm going to show you both her store, her email and her ads inside. In case you don't know me, my name is Power Scratch and I'm dedicated to helping private label online store founders scale profitably without depending on agencies, freelancers or anything, because they can do it on their own. The first thing is that after having worked with hundreds of online store founders with all types of stores through my consultancy, the problem when you start is that you don't sell. These are sales problems like, I can't find my ads profitable. I don't understand how to make decisions about the ads. Nobody buys from me, the visits don't buy from me. But when you hit the nail on the head, you start to encounter second level problems. And those second level problems are that they don't get the money. One of them is that their bank account doesn't reach them. And I find this in online store founders who have come to me to see if they could work in my consultancy who get discouraged because they think, why am I going to sell more if, okay, I'm selling 10,000, the money isn't coming into the bank, but I have problems selling 10,000amonth in suppliers, orders, customer service. But If I'm selling €20,000amonth, I won't have enough to cover the bank either, because I can see that things aren't improving. But I'm going to have the problems of €20,000. Customer service of €20,000 sales. €20,000 in sales a month dealing with suppliers of €20,000 in sales. That is, the problems are going to multiply by 2000, but my money in the bank remains the same. So to make money with your online store, the first thing to do is to acquire customers profitably through ads. There are three very clear phases and here I'm going to show you the first one, which is that to make money with your online store, the first thing is to acquire customers profitably through ads. You can't go into ads and ask for money because then that profitability, that benefit for the founder of the online store will get much more complicated. The first thing you need to have in your online store is to be very clear about the numbers from when it's profitable to go into ads. And for that I've left you a document which I'm going to leave in the first link of the description and the documents inside, which in this case are the simplest metrics to at least have a starting point to know if we are profitable. And here you have to explain it to you, but basically, I don't want to dwell too much on it, but you have to know, starting from what is profitable and apart from these documents, in the first link of the description, you'll find a drive folder with all of these that if you're interested, you can download them. Go ahead and look at them and download them. Okay? And then you have to learn to make decisions, that is, when do you increase the budget? Because to make money as an online store founder, I'm going to repeat it a lot throughout this video because I want you to remember, the money for an online store founder isn't in the first purchase. It's when that person who bought from you for the first time buys from you for the second, third, fourth, fifth. Because when we're scaling an online store, the biggest cost is the customer acquisition cost. And for example, okay, when I buy and sell something for €80 and it costs me, this is my average order value cost, okay, something that I sell for €80 costs me, I don't know, €20. And then I pay €30 for that customer and then between shipping and such, five more. So let's see if this makes me, you see, I get minus 15 profit. No way. Like minus 15. That's 15. Oh my gosh, he doesn't get it. But come on, you get 15, 15 profit. But this is the first one, the first purchase. The first purchase. But the second one here, doing very simple numbers. But so you understand here it costs you 20 more because it's exactly the same. But you don't pay that 30 acquisition cost. So you no longer have 15 profit, €55 profit. So why do I want to acquire many customers profitably? Why? Because I need a lot of people who buy from me for the first time to later have a lot of people who buy from me for the second, third, third, fourth, fifth time. That's understandable and the only way to have a lot of people who buy from me for the first time is to make it profitable, to be able to increase the budget and you get more people in less time and to accumulate a lot of people. So you have to know how to make decisions about when to go up, when to go down, how to create structures, know how to scale. That's what I teach in my consulting for online store founders. That many people don't even know how to share a screen at the beginning, and they manage to do it. I mean, it's completely possible for an online store founder to put in a little time and love. Pow. But I don't have time. I have a lot of things on my plate. Okay, online store founder, what's more important for your online store than knowing how to do the most important thing, which is to drive sales? There's nothing. There's nothing. Above all, you have to prioritize testing. You have to become very good at it. Apart from knowing how to make decisions and know how to scale, which is kind of the technical part, you have to become very good at knowing, which I also teach in my consulting, how to create a good creative, how to analyze which part of the creative works best or worst for you, change the ones that don't work and enhance the ones that do work and do more of them. That's what you need to do to acquire customers profitably. To show you how to acquire customers profitably, I want to give you the example of Claudia, who works for Tarman, an online sportswear store for women. In the last 30 days, she has billed $22,698. However, not long ago, before she started working with me in March, she wasn't working with me and was making $8,000 in April, $5,000 by email. And when she started working with me and started doing things really well, she had this. And on top of that, if we look at this graph later, why is it so accurate? Well, if you're a bit smart, you'll realize why, especially if you've been following me for a while with her ads. We're going to focus on this. Above all, she's profitable because she has a lot of margin. So I work towards that. Because when I go to acquire customers profitably, I work with my clients so that they have a high price and a higher margin. And that's done in a very, very specific way. So in her evergreen ads, which are not special campaigns, she is profitable because she is profitable from Roas too. So she acquires many customers in fact, if you look at her, she had never done any ads in her life. In March, which is when I taught you she was investing zero. I mean she had never done any ads. I simply taught her from scratch. And she learned very quickly because she is very smart. So this month she acquired so many customers. 150. Well no, about 110 customers by understanding how to acquire customers profitably because she is profitable from Roas too. So all these are campaigns to have day to day sales in her online store in a profitable way. And then those people who are spending on ads who come in but do not buy well, they are always going to fall into our web. Someone who enters your ecosystem, my client's ecosystem is going to buy sooner or later. Why? Because if you want, you can also download all these flows in the first link in the description. Everything I use with my clients, I'll copy and paste it for my clients. But as you can see here, Claudia has sold 25%. Sorry, 25% of her sales have come from email marketing, from this spiderweb that I always talk about in my email marketing videos. And as you can see, let's see, in the last 30 days, let's see, there's a lot here to be able to see it in order. Let's see it here so we can see it in order. Okay, if you see, these are the flows from the last 30 days and this is what I refer to as a spider web. Why? Because we have the welcome flow, the post purchase flow which is going to be very important later. The cart abandonment flow, checkout abandonment, which you can't see here. See here is checkout. The truth is I haven't changed the name. This is checkout and this is cart view product. Even if someone has reached the homepage but hasn't bought well here we even recover sales. So what happens when someone enters and leaves their email? Because on top of that, let's see, we have a very specific popup that I show in my video. It has a 6.6 conversion rate. You can see your pop up. I'm sure it doesn't converted 6.6. I'm 100% sure. I'm 100% sure. So many people who enter my website, 6%, which is crazy. The average in Spain is 2 at the most, leave their email and are going to be impacted by this whole spider web that is also automatic. So what it achieves is that sooner or later they buy. Because when we are going to ads what happens is that they are not going to buy from you the first time they meet someone, it is very difficult. Remember as a buyer or consumer, the last time you came across a brand and went to their online store for the first time and said, wow, how cool. I'm going to buy this. Never in your life, you're never going to remember it. So what do we need today? Impact, Impact, impact, impact. And you can do that for free through email marketing, which, well, you pay for the platform but you know, for free or by paying for ads, which is how 90% of online stores do it. Well, that's where my clients eat them up. They eat them up because then they get much more profitable with the ads and can buy more customers from their competition. And then apart from the flows, we have the campaign, my client's email marketing campaigns, which Claudia is just starting out with and doesn't do anymore. But she's getting the hang of it. I mean, she's been with me for three months. Give her some time. But what you have to do and what Claudia doesn't have time for because she's selling so much now, she hasn't had time to assimilate these concepts, is that you send value to failure. Value, value, value, value, value, value, value, value. What is value? For example, Claudia has a sportswear store for women. So she could tell you, well, how to wear those clothes in the summer so you don't die of heat. How to adjust them, well so that they fit women's waists and enhance their figures. Value like that, I mean, it's not a mini Winnie the Pooh value of don't buy from me, but in every email you buy, but the typical buy from me. Sales offers, I'll tell you about that now. But you have to understand that you have to send one or two emails a week with value. With value. Let's mention it in every email. But at the very end, at the very end. And then once we're achieving all this, this is the most important thing, the point is really the most important thing, which is retention, customer retention, not TikTok retention or all that crap, customer retention. And these are campaigns to make money. Why do we give so much value, value, value to email marketing? Because once a month we're going to screw them over with sales. We're going to screw them over. We're going to prepare an offer. Because an offer is not a discount. An offer is what you offer. I'm anti discounts. I'm anti discounts. So we do campaigns to make money. Why? Because many times a year, a lot. I mean, we have to do it at least once a month. The thing is that once almost every month in the world of e commerce, the market's purchase intention goes up without us doing anything. Valentine's Day, Black Friday, Christmas, Mother's Day, Father's Day. But also many times, there's nothing in the market. There are months that are dead. So we, I teach my clients how to increase the purchase intention of our people through very specific campaigns to motivate those customers. People who have already bought from you, or people who are in your database, on your Instagram, in your organic, who are about to buy. They just need a little motivation. So that's what we did with Claudia. She did it through, in this case, a new collection. And here you see those campaigns that sell in each email. Ah, to be honest, it's not perfect. Why? Because I told Claudia here, Claudia, uh, you should have done 40 more emails. Not 40, but many more. Because each email that sells is a sale. So I would have done many more. But Claudia is also learning. She's only been with me for three months. So that also causes us to launch campaigns in a very specific way in ads, which is what you see here. This campaign from Restockhoney, it's, as you can see, it had a ROAS of 15. It had a ROAS of 15. And this is not because we are going for cold traffic and we have ROAS of 15. We are not Mark Zuckerberg going for ads, but this was the campaign to make a profit. What we did here on these dates, July 9, 8, 7, we did here in ads. So as you can see, we are much, much more profitable than in Evergreen cold traffic on a day to day basis. I mean, on a day to day basis. So all this ROAS of 15, all these sales from emails, all this from flows, what is it all about? It's a lot of margin. It's a lot, a lot, a lot of margin. It's a lot of profit for Claudia, who is the founder. So what you get by being profitable in customer acquisition, having a spiderweb that sells to you when those ads fail to capture them, and you also have. This is the most important thing, a campaign to make a profit once a month in a very specific way, both organically by email, Instagram, TikTok, if you have any, and also by ads, what you get is in addition to much more revenue. Because as you can see, Claudia has quadrupled her revenue in sales. On top of that, she has a lot of profit. A lot of profit. Not all the ads eat up, right? You're not going to go broke, right? That's how it's done. That's how it's done. And I want to remind you that all these documents, both the one I've left you here and knowing your numbers to be profitable in ads, as well as all the flows that I use with my clients, you have them in the first link in the description. Apart from, well, the complete drive folder that has all these documents that I've used in other videos. This is one of the problems that I'm encountering the most with founders of online stores who are already selling that. The first problems are that they don't sell. Then come problems with selling, and then come problems with selling a lot, which is not having to keep up, having to go to a full house and all that. We'll talk about that in other videos. But I want to make it clear to you, if you're already selling those 5,000, 10,000, 15,000, but you're not making a profit, apply all of this. Apply all of this. And if you need someone to tell you exactly how to do it, to take you to those 40,000, 50,000, like I'm going to do with Claudia, well, in the link in the description, you have to schedule a call with me so you can show me the inside of the store and I can see exactly how I can help you and tell you, okay, you have to do this, this, and this. Okay, So I hope the video was helpful. I'll leave it here. See you in the next ones. A big kiss. Earn a lot of money M.