La razón la que sólo vendes por temporadas y cómo solucionarlo
In this concise monologue, Pau Escrig Felis argues that seasonal sales spikes are driven primarily by the product itself, not by creative assets, additional campaigns, or email marketing. He advises e‑commerce operators to stop launching new collection‑focused campaigns and instead test each candle (or SKU) individually to identify which items naturally attract attention and generate the highest profit. Once the top‑performing candles (typically the three or four best sellers) are identified, he recommends creating a "star product" based on these winners and assembling product packs around them. The strategic workflow begins with a generalist website and broad advertising to surface winning products; after the winners are known, the website should be rebuilt to spotlight those products, concentrating marketing and site design on the proven best‑sellers.
