La unica forma correcta de hacer rebajas en verano en Ecommerce
In this Spanish‑language coaching video, Pau Escrig Felis advises an ecommerce seller on how to run summer sales without resorting to price discounts. He explains that discounts erode brand value and reduce margins, harming the brand, the seller, and the customer. Instead, he proposes value‑based offers such as “buy a fragrance, get a candle free” or “buy three candles, the third is free.” He recommends continuing Evergreen advertising to acquire new customers while using the existing newsletter list to generate a sales spike. A specific 10‑day email sequence is outlined: an email every two days until four days remain, then daily emails, and finally two emails per day for the last two days. The seller reports that after implementing these tactics his monthly revenue grew from about €2,000 to €4,300, effectively doubling his income.
