No apagues nunca un anuncio de tu tienda online sin antes saber esto
In this segment Pau Escrig Felis explains why you should never pause a Facebook/Meta ad creative without first understanding attribution. Meta’s algorithm automatically shifts budget toward the creative it predicts will generate the most sales. However, if the platform fails to attribute purchases to that creative, its true performance (e.g., a high ROAS) may be hidden. Pausing such a creative could waste budget that Meta is already allocating to a high‑performing asset. To avoid this, Pau recommends keeping the existing creative running and, instead of reallocating its budget, launching a separate campaign (e.g., a Mother’s Day campaign) to test new creatives, ensuring the original creative continues to receive its budget while new assets are evaluated independently.
