POV: analizando por qué se cae la camapaña más rentable de una tienda online
In this informal, conversational analysis, Pau Escrig Felis examines why a previously top‑performing ad campaign for an online store collapsed. He points out that the campaign relied on five creatives that were essentially identical, with most receiving almost no budget. The only creative that was actually delivering results featured a reference to "Leo Messi" and was eventually exhausted ("burned out"). Because the other creatives had never been properly funded or tested, the account was left vulnerable when the winning creative stopped working, leaving the advertiser "in their underwear". Pau recommends opening a dedicated test campaign that allocates budget across a variety of distinct creatives, ensuring continuous testing and preventing a repeat of the same failure.
