¿Qué hacer cuand una campaña que iba bien se cae?
19 Aug 2026 · 0 min
0:19
In this short Spanish‑language segment, Pau Escrig Felis gives practical, step‑by‑step advice for rescuing a digital‑marketing campaign that has suddenly lost performance. He first urges the marketer to lower the overall budget, then to pinpoint which element is consuming spend without delivering profitable sales – typically the test campaign that has “fallen”. He recommends abandoning (or heavily penalising) that under‑performing test, and if the A/B split test shows that variant B is delivering better results, to shift the remaining budget to B and double‑down on it. The overall message is to cut waste, focus on the winning variant, and let the campaign recover.
