Qué hacer cuando tienes tu primer anuncio ganador
In this short excerpt from Pau Escrig Felis’s YouTube video, he gives concrete, hands‑on advice for advertisers who have just identified a winning Meta (Facebook/Instagram) ad. He starts by noting a typical spend‑to‑revenue ratio (e.g., €200 spent, €3,700 returned) and urges the viewer to increase the budget to push the campaign out of the learning phase, even though the cost per result may feel “hard” for the current ticket size. He then recommends expanding the creative pool: add new assets to test whether the success is driven by the visual element (the “cuadro”) or by a humorous hook (the “tu madre” line). He suggests creating two sets of variations – one where the mother’s voice is paired with different images, and another where the original image is paired with different ad formats – to isolate the performance driver.
