Don't Go Too Fast!

There's a funny yet very well-established dynamic in business, and that's the one of being the first. Everything is a race, right? We have to acquire the customers, we have to get first to market, we have to get first dibs at convincing the consumer or the user of our product and service that we're it. The thing though is for most companies, the race is long, right? It really is a marathon. So even though that you may be running quite fast and a fast pace out of the gate, at some point you'll have to slow down because otherwise your body can't hack it. And at some point you'll realize that some of the people that were out in front of you are now actually behind you because they had to slow down. So As you go to market with your product or service, yes, it's important to be quick when you have a new novel idea. Yes, it's important to get it in hand of consumers or users to understand how they will actually benefit and use your product and get the feedback from them and iterate on that and build new stuff. All that's important, but it's not important to do it quickly— as quickly as you can, naturally, but not too quick— because you and/or What you're delivering will not last, right? So remember, going into the marketplace, yes. Going fast, okay. Going too fast, not okay. So if you find yourself making decisions, you're finding yourself that you're not quite comfortable with, or if you're finding yourself getting feedback from customers that something isn't quite right, it's either because you're going too quickly and you haven't thought it through, or it's Something else is wrong, which is another reason to slow down and look at what you're actually doing and seeing if this can be done differently or better. So remember, the race is long. Find a pace that you're comfortable with. Keep that pace. Turn it up once in a while. Turn it down once in a while. But it's not about getting somewhere anywhere first. It's about making sure that you get there.