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Founders expanding to the U.S. need a Delaware LLC, local customers, and a team on the ground. The real challenge: managing across time zones and distance kills the hallway conversations that made your home market work.
Founders expanding to the U.S. need a Delaware LLC, local customers, and a team on the ground. The real challenge: managing across time zones and distance kills the hallway conversations that made your home market work.
Yesterday I discussed a very common topic with a founder about expanding into a new market. They've conquered their home market and they're looking to expand to the United States. And while that might seem super alluring, you really have to think about a lot of different things. Number one, yes, you need to set up an LLC, ideally in the state of Delaware, because that gives you the most protections. Then you have to find your customers, of course. Maybe you have to find a team, locations, all that stuff. But the most important thing to consider when expanding into a new market is the added complexity that happens when you do that. You know, all of a sudden you're managing something which is multiple time zones away, several hours by flight. You will have to manage a team remotely when you're used to being able to just walk down the hall and maybe talk to your team members or go to the warehouse a few hours away. So the complexity in the business rises exponentially when you're expanding to a foreign market. So while it might seem super alluring, that is something to consider as you're, well, considering doing that. Thought about that decision.
