Peter Sorgenfrei spent nearly 20 years founding and running companies across the US, UK, and Denmark before shifting to independent coaching for founders and CEOs around 2020. He now works with clients worldwide as a trusted advisor and invites people to reach out about working together.
I sometimes get asked why I do what I do, so I thought I'd do a little reintroduction video. My name is Peter Sorgenfrei. I have been building companies in the United States, the UK, and now in Denmark for the last almost 20 years. Throughout that time, I've had different experiences of being a founder, a co-founder, a CEO. I've had professional boards, I've had informal advisors, I've had investors. I've also done some of the stuff without investors. So I've tried a number of different things. And that led me to, in 2020, to think about, okay, what is it that I want to do as my next thing? Do I want to start another company? Or do I want to work and help people, work with and help people that are building companies? And I decided on the latter because I realized one of the things that I was missing when I was building companies is this person that I could talk to about anything, right? Be that personal stuff, professional stuff, but somebody who did not have an agenda, somebody who wasn't a board member, who wasn't an investor, who wasn't my partner at home, somebody who was Completely independent, and so as I in 2021-ish started talking to people about this idea, a bunch of founders and CEOs around the world said that sounds amazing. I would like that. How much is it? How do we get started? And I was like, ah, I don't know. I didn't really plan on doing a business around it. But then I got a very interesting message from someone who said, "I've heard that you're doing something like this. I'm standing in the middle of something. I'd really like to." have somebody to talk to. Would you mind to come see me? And so I went and saw the person, and that person became my first client. And here we are a couple of years later now with clients all over the world, which is extraordinarily exciting for me. So what am I? I guess in classic sense, I'm a coach and an advisor. Some call me their trusted friend, their CEO whisperer. There are many labels. That's less important. What matters mostly is I'm here for them. I'm here for you. So whatever you need, whichever situation you're in, I will try and help you to feel better and get better at what you're doing and make sure that you have a, hopefully a better experience building companies than some of the other people that have come before you. So that's who I am. I hope that this was helpful and always Get in touch if there's anything you need a perspective on, or if you think we should work together.
