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Peter Sorgenfrei uses the proverb about the size of the dog in the fight to argue that smaller companies and resource-limited teams can succeed by leveraging their abilities, determination, and focus on their strengths.

Peter Sorgenfrei uses the proverb about the size of the dog in the fight to argue that smaller companies and resource-limited teams can succeed by leveraging their abilities, determination, and focus on their strengths.
There's this saying, it's, it's not about the size of the dog in the fight, it's about the size of the fight in the dog. And I do not condone dog fighting, but it kind of goes to business as well. So when you think about it, a lot of us are at a disadvantage to others. They have more money, they have better, bigger customers, they might have superior technology in some ways, they may have— Better team members that we've been able to attract. All that matters. And then again, it doesn't really matter because if you keep doing what you're good at, if you keep using your size, your abilities to the best of your knowledge and to the best of your advantage, you'll be okay and you may even win the fight. So just remember that it's not about the size of the dog in the fight. It's about the size of the fight in the dog.