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Peter Sorgenfrei tells startup founders to stop sabotaging themselves. He argues that what founders need most isn't tough questions about customers or investors, but reassurance that things will work out.
Peter Sorgenfrei tells startup founders to stop sabotaging themselves. He argues that what founders need most isn't tough questions about customers or investors, but reassurance that things will work out.
What does every founder need to hear right now? I love that. I think a lot of founders probably need a hug, right? They probably need to sort of be embraced and told, you know what, it's going to be okay. And that's one of my main themes, actually. I always tell people, it's going to be fine. Nobody's going to die. We're going to figure it out. You're going to survive. So I think a lot of founders would like to get that message. But the other message is, you're doing the right thing. I think there's a lot of insecurity and sort of self-sabotage, and we talk to ourselves in negative ways. So I think most founders just need to be told, you know what, you're doing the best you can with the information that you have available and the facilities that you have with you. You're doing okay. So if you know somebody who's building a company, just tell them that instead of asking them, hey, where's your next customer going to come from? Or how are you dealing with your investors? We don't need to deal with all that. We can just tell them it's going to be fine. You're doing great. Carry on.
