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Peter Sorgenfrei talks to founders about reconnecting with why they started. He says to revisit your origin story, talk to customers to understand what drew them in, and tune out the startup hype that pulls you away from what matters.
Peter Sorgenfrei talks to founders about reconnecting with why they started. He says to revisit your origin story, talk to customers to understand what drew them in, and tune out the startup hype that pulls you away from what matters.
So I think for a lot of founders, as you go through building your companies, you kind of forget why you're doing what you're doing. And a way to reconnect with that is to think about your origin story. Like, why did I sit down in the first place to want to do this thing? What was it that motivated me? What was it that drives me? The second thing you can do is you can actually talk to your customers, right? So why are they buying whatever it is that you're selling? Why are they connecting with your story? And the third thing is about staying away from the noise. There's so much noise in startup land, whether it's this company raising money or that company being on the COVID of some magazine. It does not matter. Think about what you're doing and for whom you're doing it and reconnect with that. And that's how you remember why you're here in the first place.
