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Peter Sorgenfrei tells founders that speed matters less than direction. Running fast the wrong way wastes effort. Instead, regularly ask yourself what you're building, for whom, and why, so your speed actually moves you toward the right goals.
Peter Sorgenfrei tells founders that speed matters less than direction. Running fast the wrong way wastes effort. Instead, regularly ask yourself what you're building, for whom, and why, so your speed actually moves you toward the right goals.
On a quiet, casual Sunday, I'm thinking about speed because most founders think that speed is their advantage. And while it's true that moving fast is a requirement when you're building fast-moving companies, it's even more important that you know what your direction is. Think about it this way, right? If you start running 100 miles a minute in one direction, but it's not the right direction, you very quickly end up multitudes of degrees away from where you need to be. While speed is important, knowing your direction is even more important. And so how do you do that? Well, you think about what are you building, for whom, and certainly why. Why are you building this thing? Are you building this thing to make money? Are you building this thing to make people's lives better? Are you building this thing to make a problem easier to solve? Whatever it is, if you come back to that, it's easier to know where you're going, and it's easier to head off in that direction with the speed that you require.
