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Peter Sorgenfrei explains why people start businesses: an internal drive, escape from 9-to-5 work, flexibility, or a cause worth pursuing. He recommends doing your homework, starting small, and ignoring critics.
Peter Sorgenfrei explains why people start businesses: an internal drive, escape from 9-to-5 work, flexibility, or a cause worth pursuing. He recommends doing your homework, starting small, and ignoring critics.
I was talking to somebody about them starting their own business, and I thought about why you should do that. I mean, primary reason should be that the drive to do what you're about to do is so big that you cannot not do it. It could also be to escape the 9 to 5. It could be to get more flexibility in your day. It could be to really work on a cause that you care about. Whatever the reasons you have for starting your own business, they're your reasons. And so that's justification enough. Just do your homework and start little by little when you can. And don't care too much about what other people say in terms of it being risky or in terms of that being unusual. Whatever it is, just pursue it and you'll do well.
