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In this brief monologue, founder Peter Sorgenfrei emphasizes that every founder should ask themselves each week, “Am I working on the right thing?” He stresses the need to ensure that a founder’s focus is on high‑impact activities that only they can execute—tasks that truly move the needle—while delegating work that others could handle. The core advice is a weekly self‑check to align time spent with the most valuable contributions and avoid getting bogged down in low‑leverage tasks.










