This is a YouTube video titled "A proven way to build trust quickly" containing a conversation between Peter Yang and Ethan recorded in May 2024. They discuss how trust is built more rapidly in negative or crisis situations, using examples from war and business to illustrate the concept of mutual reliance and risk-taking.
Trust is built slowly through positive events.
And it's built.
More dramatically in negative events. The most classic case of trust is the trust between people at war, people in a foxhole. It's because I.
End up seeing you.
As risking your life for me and I'm risking my life for you. And so that.
Builds a sense of trust.
Well in work.
It'S usually not life.
Or death but in a crisis, a service outage.
An angry boss.
Incident, a customer crisis, that's where you have the chance to step.
Up in a way that people are like.
Oh see, I.
Can rely.
On Peter.
I can rely.
On Ethan. So crisis.
Is the place where trust.
Is built most quickly because there's a cost to you. A friend of mine once said in.
Business development a lot of it is.
Deciding to jump off the cliff together. You're up there deciding.
My company, your company. Are we going to shake hands and.
Jump off the cliff together? Well that's is built.