AI's impact on growth

And as the novelty effect of AI like wears off I think all of these products are going to be very much shifted into I think right now basically what you do is you can launch an AI product, you can call it AI, you can like name it AI features like all that kind of stuff and just doing that gathers like a lot of interest. But that's going to go away at some point and as a result people are going to start to have to like shift to solving other problems whether that's around activation of retention and engagement, figuring out how to position and communicate, you know, differentiated value props without, you know, using AI as the differentiator. Because at some point almost like every single product is going to be AI powered to some degree and so it all ends up regressing back towards the foundational lessons and growth like how do I position, how do I communicate clearly, how do I find arbitrage opportunities.