Here’s why companies stop being customer obsessed

Companies will start off doing the right thing, being, you know, really just rabidly customer focused and the right people doing the right sort of thing. But then when things begin to scale, they feel like in order to hold onto that magic, they need to start putting processes in place. They need to make this. They're trying to encode what they did before in order to make it repeatable or, or, you know, worse, they're trying to take somebody else's process and say, okay, if we do this, this is actually how we scale. And, and it gives them just a fundamental sense of control and predictability. In fact, though, you know, as I'm sure you found it really, it really runs the other way. So some of it has to do with the control and predictability. Some of it has to do with stopping trusting the teams, that the teams are actually going to do the right sort of thing, that that lack of trust may be deserved, it may not. So, yeah, there's a. There's all sorts of reasons and it's a hard. It's a hard thing to get out of.