How Justin Welsh ($8M business) uses AI to analyze his content

Getting discovered is a function of the value and quality of the piece of content that you create. So I've created probably 5,000 pieces of unique content over the last five years. So what's the first thing that I want to do? I want AI to analyze the thousands of things that I've created and tell me, what is it about the top 50 that are similar? If you want to improve impressions, it's the opening, the hook, right? If you want to drive engagement, it's the body, it's the call to conversation. So, like, I'll look for commonalities amongst those things, and then I'll look at a ratio of impressions to clicks to my website. So, like, what percentage of people that saw this thing clicked through and went to the article that I recommended? And when I get these ratios, I can see, okay, just because something had a million hits and drove a thousand people to my website, that's good. But what about something that only had a hundred thousand hits that drove a thousand people to my website? That's a better call to action. I got a larger percentage of people to my site. I'll have AI break those down. Say, what was it about this call to action that you think drove a bunch of people to my website?