I started 3 companies, here’s what I wish I knew the first time

I think the number one thing that I didn't appreciate the first couple of times around is how valuable experience actually is. When you are first starting out, you value what you don't value, what you don't have. When you're younger, you don't have a lot of experience or you're a lot of experience, doesn't really matter. I think experience has helped quite a bit the third time around and in particular thing that experience has given me is good expectations. And what I mean by that is like one of the hardest things about doing a startup is the ambiguity of not knowing how long it's going to take and how hard it's going to be. But somehow expecting it just to be really hard makes it not as quite as hard anymore and it helps you keep going. Some combination of experience and expectations and having the right expectations is really important and helpful. And then the other two bits beyond expectations is tension between the long term and the short term. So you have this vision when you start a company of this what the world could be.