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Ideal PM design relationship is they're same person

Name: Ideal PM design relationship is they're same person
Uploaded: 2024-05-27T14:00:26Z
Channel: Peter Yang
Description: A product manager and designer should ideally be the same person. At Behance, design and product leadership roles are combined, which the speaker argues…

27 May 2024

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A product manager and designer should ideally be the same person. At Behance, design and product leadership roles are combined, which the speaker argues creates better alignment and outcomes than keeping them separate.

Well, the ideal design PM relationship. The controversial answer is they're the same person. That's the ideal, yeah. And in Behance, we actually never had a PM in the early days for the first five to seven years. And today the leader of design for Behance is the leader of the product as well. So we've always tried to have a tightly coupled system there. And if you can find those are the true unicorns. Right. People who can do that, I think that's the Holy Grail.