The future of retail is in the hands of creators

In today's world and the attention economy that we're in a lot of, like, the reason you buy something is because you're like, I have affinity for this person, or I really like this thing about them, or I really admire this thing about them. And when they say that this thing is actually great, this product is actually great, that gives me trust, that gives me confidence. And so I think that is where the whole future of retail is shifting, which, by the way, is a ton of money. If you think about the world in terms of dollars, like, literally selling physical goods is a huge part of how money moves. And I think that's great for creat because if that's true, it means that creators have a huge kind of opportunity ahead of them to really do commerce. And what's really interesting is this whole art of curation, right? You don't necessarily even have to produce a physical or digital good. You can curate the courses that you want to recommend, you can curate the podcast you like, you can curate the products that you like. And that idea of that is where retail is shifting, and that's an opportunity for creators. And really, this opportunity in curation, I think, is massive.