Think big, start small, ship to learn

Be confident but humble. That's what used to say it wasn't a principle. It was more like a value culture. Value was like be confident but humble. What that meant was like build up the confidence to think you've done a good job. Like you did good research, you did understand customers. They were involved in the process, you know. But be humble. Like we're probably wrong here. We're definitely wrong somewhere. There's no way you get it. You never get anything hundred percent right. So there's something wrong in here. And then that kind of gives you like or puts you in the mindset that like this is kind kind of messy, you know, it's a lot messier than people make it out and I think strategy execution similar It's a lot messier than people try and make it out and in reality like there's a con. This is constant feedback loops, you know. And with our, with the strategy docs we write at Intercom at least certainly strategy docs I write I. I'm always forever saying to people these are live.