We’ll never hire more than 100 people thanks to AI

It's the most interesting time to be a founder and starting something new because we are living a time where instead of scaling with headcount, you can still, with the increasing leverage of AI, and right now we're 50. We don't know we're going to be a hundred. But before we get there, we think like, the amount of leverage that we can get from AI will allow a hundred people to do the work of a thousand. And by that time, maybe it'll do the work of like a hundred thousand. And so we really want to very intentionally, like, have a AI culture where, you know, we have an AI channel, we share AI tools, we build AI tools, lead by example by building AI tools for operations and go to marketing that we actually do use. And we also, like, spend a lot of time looking at what's out there, what is the state of art in terms of AI tools that you can buy. And we will use those things, but if it doesn't exist, we will build them internally.