The 100 by 100 Strategy That Builds Real Momentum Primerica
In this brief presentation, the speaker (referred to as Tesh) outlines the scale of his Primerica organization and the intensive activity levels required to sustain growth. He notes that his base shop contains about 120 licensed agents, while the total hierarchy comprises roughly 800 licensed agents, including himself and a small leadership team. Because the overall numbers are modest, each agent must work significantly harder, maximizing daily activities. He emphasizes the need for agents to make 50–100 prospect calls per day and to schedule around 10 appointments daily, typically dedicating about 10 hours each day to these tasks. The speaker highlights that this "100 by 100" approach—presumably meaning 100 agents each making 100 calls—has been consistently applied for three years, underscoring its role in building momentum for the business.
