2 Things to optimize when Scaling Through Digital Ads #marketing #smallbusiness #shorts

If you're looking to scale your business through digital advertising, there's two parts that you have to focus on to help implement that plan. The first one is attraction. So you can pay for leads through Facebook, Yelp, Angie Thumbtack, Google local service ads, Google search ads, all these different places. So you really need to figure out what's going to be your target audience and what is going to be the best bang for your buck. If you haven't done this before, just start with one channel and start seeing what the leads look like. You're going to want to make sure that you can get your cost per lead at a certain point, whatever makes sense for your business. It's all different. Let's say you can get a lead for five or ten bucks. Then you can work backwards and see if it makes sense for your business. The second part to this is once you dial in, your cost per lead is actually your conversion rate. And that is the main difference between like an E commerce brand or all these other businesses and service businesses, specifically because people have problems and they want them solved and they want to speak with someone to see if they can solve that problem. So honing in on your conversion metrics is very important. What we found is that 42% of leads can be converted into jobs on average.