Phil Risher shares two ways tree service companies get more jobs: a free estimate form on your website that accepts photos so crews can quote without visiting, which increased proposals by 10-20%, and retargeting past customers with monthly newsletters and seasonal offers to keep them coming back.
Video. We're going to discuss two ways for arborists to get more jobs and to get estimates out quicker. So the first way that we're going to discuss is a simple fix that you could do on your website today. And what that looks like is, this is an arborist company that we work with. We redid their website. But you don't have to redo your website. You can just update this one thing. What you put here is a free estimate. Don't do contact us, do free estimate. When they click on free estimate inside of their contact form, you want to have all the information. Let me make myself a little smaller. But here's the thing that most of them, most contact forms are missing is you want to be able to upload pictures. Because a lot of times what happens is that you might have a description here, you know, where's the tree at? Or whatever, and the person says, oh, I have ambrosia beetles, or I have this black scaly stuff, you know, I'm sure you've heard it all. And then they want you to come out on a site, visit or email pictures and that kind of stuff. Basically. Basically, you get to the gist, upload a picture here, you can do three different pictures at this amount of size, whatever, and then when they send over their form, then you get the pictures and you can send it to your arborist. If you don't have to go out on site, you save a ton of time by calling the person and saying, hey, I got the pictures. It looks like it's X, Y and Z. This is how much it's going to cost. And if you need more pictures, then maybe use some type of texting platform or email platform that allows you to communicate with pictures. So that this right here has been able to streamline the process. For the arborist companies that we work with specifically, they're up 10, 20% in their proposals just because they're much more efficient in getting their proposals out faster by having the ability to get pictures in with their estimates. So that is number one. The second thing that you can do is inside of our flash customer journey that we work on, we obviously help create visibility by getting new customers in the door by doing SEO and a bunch of other stuff on the website, converting more leads. We talked about updating your contact form. There's a bunch of other things, but that's a quick one for arborist. And then the last one is retargeting. A lot of companies don't retarget their past customers, and if they do, they do it halfway. So maybe they send like a postcard in the mail or maybe they send an email. Hopefully they send some type of an email. And so this is the retargeting strategy that we would recommend doing. The first one is sending out a monthly newsletter. So like in the summertime, if you have high winds and rain, then it's about pruning your trees so that way they don't fall on your house. If it's in the winter, it's winter stress from snow. Right. There's a bunch of different things that you can do, but that's a really good way to stay top of mind in front of your past customers or past prospects. Even social media is obviously good, but the big one is sending out some type of marketing to them and offering them something. So a lot of times it's like spring inspection, summer inspections, fall inspections, whatever the inspection is. You could just say, hey, I'm going to stop by and do a free inspection on X, Y and Z. It's a courtesy. We do it for all of our past customers. So those are some really good retargeting strategies to keep you busy through those winter months if you're not busy. So those are the two things. Adding a picture onto your contact forms and then coming up with a good retargeting strategy, whatever that might look like. This is what we do. We partner with local service businesses just like Arborist, and we help them come up with a digital marketing strategy that entails all of these things to make sure that they are creating more visibility for their business, converting more leads into jobs, and then retargeting those customers to bring them back into the funnel. If this is something that you're interested in, be sure to hit like and subscribe. We post content about growing local service businesses. I'll also put some links down below and would love to set up a time to talk with you if you think that this might be a benefit for your business. And we'll see you in the next video.
