Phil Risher breaks down three ways home-service businesses torch marketing money: running Google Ads without tracking ROI in your CRM, paying for SEO with no ranking gains, and skipping consistent customer outreach. He offers a free marketing audit if you DM him.
Questions this video answers
Phil Risher
January 30, 2025
Chapters
Here's three ways to kill your marketing budget. I'm talking to everybody, but mostly home service business owners. The first one is you're spending money on Google Ads, maybe even trying to do it yourself, and it's a black hole. And you have no idea if it's actually working because you don't have any return on ad spend analysis in your CRM. And the second thing is you're paying for SEO and you don't even know if it's working. You don't see any activity. You don't see increased rankings, you don't see increased traffic to your website. You don't know if it's actually working. And the third thing is you're inconsistent with staying in touch with your customers. You have no game plan to reach out to them. You have. You don't even know how to email all your people and you're lost and confused and you're just burning money paying people that don't know what they're doing. Look, I can do a complete marketing audit for you, give you the game plan of how this might look. We could implement it for you, or you could go and implement yourself. Regardless, you're going to get great takeaways and it's free. So if you want to grow your business, DM me.