Phil Risher (creator/uploader) explains three website design elements local service businesses should add to their homepage to make it easy for customers to do business: (1) a prominent contact/action button (request estimate, schedule service, contact us), (2) a visible phone number with mobile click-to-call capability, and (3) a chat function for off-hours or undecided visitors.
How can you optimize your website's design to help with marketing your local service business? And we say this all the time. You want to make it easy for your customer to do business with you. So reviewing your website's design is a very important component to this. When you go to your main homepage, you want to have three components on your homepage. The first one that you want to have is a simple way for someone to contact you. Whether this is, request an estimate, schedule a service, contact us. You want that to be a button or something right at the top. The second thing you want to do is have a phone number, because a lot of times people want to call, especially on mobile. So you want to review your website's mobile site specifically to make sure that you have that mobile button right there so people can just click you and call you. And then the third thing that you need on your site is a chat function. Let's say they're not ready to schedule, it's after hours, they don't want to talk to anyone, but they have a question, they can chat with you. And so those are the three things that you want to make sure when you review your website for local marketing, you have those three things to make sure you're optimized.
