Short YouTube conversation between Phil Risher and Bhavani about lead quality from Facebook and Google Ads. Phil emphasizes that cheap leads (e.g., "$3 leads") are meaningless unless they are worked—calling, texting, emailing—and audited for quality; marketing companies should listen to calls and audit leads to ensure they convert to customers.
Oh, we get $3 leads from Facebook.
This is Bhavani. I'm calling in regards to the Google Ads, accounting. V, E N K A T A.
N. How quickly are you calling these leads? Are you working the leads? How many times did you call them? Did you text them? Did you email them? Are you working these leads? When you work with a marketing company, you want them to be listening to the calls and auditing the leads. Because just because you get leads, who cares? They have to be good, quality leads that's going to turn into actual customers. And this is the problem. Most people just run Facebook ads, get cheap leads, but they don't actually turn into anything. And they say, oh, I got $3 leads, $3 leads, who cares? It's not money.
