Three growth phases for companies making $1M to $10M: at $1–3M you need a real sales process beyond the owner; at $3–5M hire managers for operations, sales, and finance; at $5–10M tie compensation to measurable outcomes. Generic marketing firms won't work; you need data-driven strategy.
In the 1 to 10 million dollar range, there's three sections that every business gets stuck in. The 1 to 3 million dollar range, where the business owner is the number one salesperson and they need to build out a professional sales process. The three to five million dollars range, which is where they actually need to hire that next layer of management. They need an operations manager, a sales manager, a finance director and a CEO or an integrator. The 5 to $10 million range, what they need is they need to take all these things and attach it to outcome. They need to say the operations director, here's your numbers that you need to focus on to scale. And if you hit these numbers, you're going to get a performance bonus. Same thing with the sales director, same thing with the finance. Same inside of these three buckets. They all have this one issue, which is a marketing company that's very cookie cutter, that's external to them, that's not using their data to help them grow. If you're looking for a marketing company that understands these three parts and fits in nicely with your business to help you actually grow, use your data and set up performance metrics. You can go to flashconsulting.com and schedule some time to discuss your business.
