Phil Risher shares three tactics for small business social media: post neighborhood discounts in local Facebook groups, keep your Google Business Profile active since Google indexes those posts for search visibility, and make short product videos with a clear call-to-action like scheduling a meeting or getting a free estimate.
Here are three social media tips for small business owners. The first one is when you post. You should be posting in Facebook groups if you're a local business. Most of the times your clientele is segmented into Facebook groups based on the neighborhood and so you can go in there and post and interact with people based off of their geographical location so you know that they're your target audience. Great way to offer discounts to neighborhoods. It's basically like when used to clover and stick door hangers. It's this is a quick way to do that. The second thing is to be posting on your Google business profile. This is really important because Google actually indexes all the content that you post and when someone searches something it actually pulls from what you post to show results. So it helps with search engine optimization. And the third thing is to do short videos like this that help explain what your product and service are and do and offer some type of call to action like scheduling a meeting or getting a free estimate. Hope this helps. If you have some other ideas, drop a comment below and be sure to subscribe for more marketing content.
