Phil Risher shares three ways to boost your small business online: set up a Google Business Profile with your services and booking link, keep your name and address consistent across directories, and get local reviews. Reviews alone account for 17% of Google ranking.
17% of your ranking on Google (speaker's claim).
Here are three ways to improve your small business's online presence. The first one is to get a Google business profile and optimize it correctly. What this means is to set up your categories properly. Make sure that you have an appointment booking link, make sure that you have all of your services built out. And if you don't have products, you can create your services as products. The second thing is to make sure that all your citations or your listings are correct. Your Yelp account, your Facebook, your Google, and your Bing should all have the same name, address and phone number across the board. Because when you have the correct information, it builds trust with Google that they can give your information out. That's correct. And then the third thing is going to be getting reviews locally. So this is getting Yelp reviews, getting Facebook reviews, getting Google reviews. 17% of your ranking on Google is reviews. And the way that you build trust with Google is by having other people tell Google how great you are. Then they're going to rank you. If all the other things are consistent. These are some ways to help you improve your online presence. If you want some other ways, be sure to subscribe to our channel for more marketing videos.
