Phil Risher breaks down three content types businesses need: awareness content like blog posts and listicles, attracting content like case studies and testimonials, and conversion content like guides and calculators that trade value for contact info.
Here are the three types of content that you should be creating to get more business in the door. The first one is awareness content. This is stuff like blog posts or just high level things to gain people's interest. If people are searching for 10 reasons to do this or 10 ways to do that, that's good awareness content. The second thing is attracting content. This is more about case studies or testimonial videos or things that are taking a customer that's interested in your services and then attracting them to your business. And then the last thing is conversions. These are things like download this guide on how to do X, Y and Z or download the five things you need to look for when you do X, Y and Z or get an estimate calculator for this. And those are the three pieces of content awareness which is just high level stuff. Attraction which is maybe you should work with us and then your conversion which is your call to action that says now give me your information and I'm going to give you something in return. If you like marketing content, be sure to hit like and subscribe and we'll see you in the next video.
