Phil Risher shows how an air-duct-cleaning business hit $3 million in revenue with just 36 Google reviews by getting leads from HVAC contractor partnerships instead of paid ads. He argues B2B partnerships beat Google ads for home-service companies.
We could talk about Google Local Service Ads and getting reviews and some technical SEO things, but the number one low-hanging, lowest-hanging fruit for most home service businesses is B2B partnerships. When I went and worked at that $3 million home service business, he had 36 Google reviews. This was back in 2018. He was $3 million with only 36 Google reviews, and his whole bread and butter was B2B partnerships. He did air duct cleaning, so he partnered with a bunch of HVAC contractors to send him leads. And a really good tip on this is if you're willing to pay Google for leads, you should be paying your B2B partnerships for leads.
