Phil Risher shows small service businesses how to use ChatGPT for marketing: generating local SEO keywords for moving companies, writing promotional emails like a $25 carpet-cleaning offer, creating Facebook posts, and reaching out to property managers and realtors.
All right, in this video we're going to go through several strategies to use ChatGPT for marketing specifically for local service businesses. Real quick, My name is Phil Richter. I'm the owner of Flash Consulting. We work with local service businesses and we help them increase their sales and keep their schedules full. And in this video and on this channel we talk about marketing for local service businesses. So hit like and subscribe and let's get right into it. Alright, so what is ChatGPT? ChatGPT is an AI conversation tool language that you can ask it questions and then it's going to give you answers back based off of their AI tool. It is OpenAI is the company that created it and ChatGPT is their product. Right now it is still free, which is really nice. And so I have a couple different ways from a digital marketing perspective that you can utilize this in your local service business. The first one is everyone talks about SEO search engine optimization. And, and so I just want to show you how you can utilize this tool. So let's say that you're a local moving company and you want to find out what the keywords are for moving companies in your area. So let's look up keywords for moving companies in California.
All right, so we're going to look up key top. Let's just do top 10 top 10.
Keywords for moving companies. So from an SEO search engine optimization perspective, you can see that if you're going to be creating content, here's the top 10 keywords and you can say after you get those keywords, this is the conversation, the chat part of it.
Is what are blog posts.
That we.
Should write with these key key words.
So then you can ask it like what are good blog posts that you should write using these keywords? Top 10 movie companies in California. Our pick for a stress free move, California Movers 101. Right. So it's building off of the content that you gave it before and then it's giving you content ideas of what.
You can write, what are some good call to actions to put in content.
And so we have our keywords, then we have the blog post topics and now we have some good call to actions. Contact USA for a free quote. Book your move with us now and save 10%. So from an SEO search engine optimization perspective, you're getting a good outline of where to begin. So if you are going to task this to someone, you have your keyword list, you have your topics and then you have your call to actions. Really you just need to fill in the content and you can even go.
A step further, like what are the.
Main.
Headers or H1 content?
So you can go a step further and say, like, what are the headers that you should use in your content? So you have your. Your blog post topics, California Movers 101 how to choose the right moving company. Then you have your call to actions inside of your content. And then you have the top headers, H1S Pillar Content Expert Moving Service, CA reliable. Making your move easy. So you get the gist of it. It's really good for SEO and it just helps streamline the process. There are obviously so many ways that digital marketing companies can gather this information outside of ChatGPT. But for small businesses that are just starting out that don't know what to do, this is a good start to it. All right. The next thing is actually creating things. So this one is really cool. Let's say that you have a database of people and you want to send out an email to them giving them a special. So let's say that you have carpet.
Cleaning special, $25 off. So we're gonna write an email for.
A carpet cleaning company.
With a $25.
Off.
$25 off special.
All right? So a lot of times people are like, yeah, I want to run this special, but I don't even know what to say. It's going to give you a subject and then it's going to write out your email. And so what you can do is just take this as a good guideline framework and say, hey, okay, I have the basics. Maybe you clean it up a little bit, but you have the gist of what you want to send out. And you could ask for, give me.
What are three other good email subjects.
So maybe I don't like this subject. Here's some other good ones here. And then you could say, can you.
Turn this into a Facebook post?
So you got your email that's going to go out. But then also maybe you want to do a Facebook post or social media post and you need the content for that. So here you go. You got your email, you got the rough draft. You're gonna clean that up. You got some other subject lines you can use. And then you also have your Facebook post all for this. So it's really good to just get a good outline. And you see this is done in like, you know, a minute. All right, the next one is, this is a really unique one, and this is like a B2B strategy, business to business. So let's say you're a carpet cleaning company and you want to reach out to property managers. What you can do is say write.
An email to property managers from a carpet cleaning company about using our services.
So let's say you want to send out a cold email, professional carpet cleaning services for your properties. It tied in property managers. We hope this email finds you well. When I introduce our company, blah blah, blah, blah blah, it's going to type it out, we've been doing this in the area and you could, you could even go in here and say like in Washington D.C. in you know, whatever city and it's going to be very specific and it's going to build us out. So this is a really good way to target specific industries that have to do with property managers. Maybe you target Realtors, maybe you target, you know, any other type of companies that could refer you business and you could tighten this up even more. So that's a really cool way to use this. And then the last one, which I think is really awesome is let's say you get a bunch of leads that come in and let's say you close 30% of them. The other 70% just go in like an Excel spreadsheet or just off to the wayside. So what you can do is you.
Can say write an email to Kohl's prospects from a carpet cleaning company to re engage them. All right, so let's also offer a, let's offer a new customer discount.
So we have this email, we're going.
To stop generating this and you can.
See it's going to add this new customer discount in special offer for new customers carpet cleaning services. So you get the gist of it. So this is an awesome tool to just help you streamline the business, especially from a marketing perspective, to give you a good starting point of keywords, templates that you can utilize. Customize those templates all based on whatever you tell it through chat. So if you found this video valuable, be sure to hit like and subscribe. Drop a comment below if you have some other strategies of ways that you utilize this tool and we'll see you in the next video.
