Phil Risher breaks down five types of stories brands should tell: Vision, Origin, Innovation, Customer, and Emblematic Touchpoint. Each narrative type serves a different purpose in engaging clients and building connection.
What are the stories you already have? So, like, if you take the five different story narratives, B O I C E, Vision, Origin, Innovation, Customer, and Emblematic Touchpoint stories. When we start figuring these things out with the client, one of the simplest ways is like, tell me the most interesting clients or who's your favorite client? Tell me about them. And here's a hint is if you don't remember their name, they're probably not it. But you start to hear these stories, and what's really cool is with a little bit larger companies, you start talking about it and the stories they get, they're like, this is incredible. Like, we didn't even know this stuff is happening, you know? And you get these stories and you can dig into them. So you guys actually do this all the time. This is just a remarkable version of that.
